Create a custom metric. Click on the property column to make sure you’ve selected the desired property. Processing. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. All you need to know about. An exploration consists of 3 sections:Google Analytics 4 (GA4) is the latest version of Google's web analytics platform and comes packed with powerful features to help businesses gain deeper insi. The following are the general syntax for Custom Metrics. Google Analytics provides a plethora of dimensions and. I will update this question once we have more information on when this feature can become available. In UA, users can create custom reports based on specific metrics and dimensions. Both custom dimensions and custom metrics are created differently in GA4 and GA3. You can't use hyphens in the name, but you can use underscores and spaces instead. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. How to export data from GA4 to Excel using the Reports tab. Apply multiple segments to a report. g. . Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. Select a view from the View drop-down menu. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. 5. g. Event-Scoped Custom Dimensions. Based on campaign goals, segment audiences by dimensions, metrics or events. Restricted metrics are available in metric pickers associated with reports (e. In Event property, enter the name of the event parameter. Setting path: Admin > Property > Custom definitions. With the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), some of the terminology used in Google Analytics and Looker Data Studio reports has changed. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. The first step is to configure a custom dimension. In this article. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. Choose “edit” or “archive”. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. #2 Search for the ‘ GA4 Magic Reports ’ app and then click on it to install it: #3 Refresh your Google Sheet and then click on the ‘ Extensions ’ menu. We normally suggest either not using GA4 for real analysis or downloading its data elsewhere and doing real analysis using adequate tools. ; Part 3: Create a Custom Google Analytics Data API (GA4) Request. Set the value to 1. In GA4, you no longer have to set up goals based on a limited set of conversion criteria. Use custom dimensions and metrics: Custom dimensions and metrics allow you to track additional data that is specific to your business, such as product category or customer loyalty level. The hit above sent two events: a page_view event and a scroll event, both with some custom parameters. It is essential to verify if everything works. Enter the Dimension name and select user under ‘scope’ and add the parameter (code) under User property. Unique Pageviews has been replaced with Unique User Scrolls. Watch this video to learn how to identify important custom dimensions. Starting with the following screen, fill in your business and website details until you get to “Data Collection. Review the list of entities in Analytics (e. In Event property, enter the name of the event parameter. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. After selecting the “Event name” filter, choose “exactly matches” from the dropdown box and then type in the exact name of the custom event that you want to track: Apply the GA4 Event Filter. Drag & Drop Filters. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. Included in the table are limits on the number. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Use segments to identify subsets of data by dimension, dimension value, metric, and metric value. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Examples of default metrics include: - Average session duration - Engaged sessions - Total. This metric takes unique users who scrolled down at least 90 percent of the page. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. In GA4, both custom metrics and calculated metrics allow users to tailor the platform to specific tracking needs. You can not use the same index for two or more metrics. Ecommerce advertisers and. Recreate your conversions. Under Linked accounts, select Analytics, then the specific account. User-scoped custom dimensions allow you to assign data based on individual user. In the Custom metrics tab, click Create custom metrics. In the Custom metrics tab, click Create custom metrics. Each placeholder text can only be used once per slide. You can't use hyphens in the name, but you can use underscores and spaces instead. Open Reports. Step 4. If a report doesn’t support a condition, e. Click on Preview. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. When you see the following screen, click on “ Create. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. Views. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. By analyzing this metric, you can find out how your customers are. Customize or build a report from scratch. Create a custom metric. Reporting – campaign and traffic-source dimensions and metrics become available in the web interface and Reporting API. #3 Data thresholding is not the same as data cardinality (which results in the (other) row. In the Property column, click Custom definitions. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. Tip 10: The Power of BigQuery. To set up a custom dimension in GA4, you need to first set up the event in Google Tag Manager (GTM) or send it directly to GA4. Ensure the type is set to “Number”. Keep in mind now, though, that in GA4, we also have “Views”, which is a combination of pageviews (web) and screenviews (app). . 8. First, follow step 1 and 2 from the first category of custom insights. Customize or build a report from scratch. In the left navigation, click Admin. Go to your GA4 property view and click on the “Configure” tab. In Admin, under Data display, click Custom definitions. . For example, I have created a comparison for. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. In Admin, under Data display, click Custom definitions. User-Scoped Custom Dimensions . In the Custom metrics tab, click Create custom metrics. GA4; In UA, custom dimensions and metrics were sent using parameters of the form cd<dimensionIndex> and cm<metricIndex>, respectively. Follow the instructions in this article: Organic Search Traffic Analysis in GA4 – Complete Guide. Step 2: click on + New Custom Dimension. Select Filters. Step 1: Open the GA4 – Google Merchandise Store demo property. 4. getMetadata method returns Custom dimensions and metrics available for the specified GA4 property ID, as well as Universal metadata. In the Custom metrics tab, click Create custom metrics. The video below is hosted on. Custom dashboards: Creating custom reports and dashboards that suit your specific needs and goals is the major benefit of connecting GA4 with Looker Studio. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. Step 2: Select a GA4 property that you have access to. It's about swapping the magnifying glass of Universal Analytics for the telescope of GA4, taking a closer look at individual user behavior, their interactions, and their journeys. The Optimizely and Google GA4 integration is now live! We're making it even easier to ensure your experimentation program doesn't miss a beat… Victoria Johnson on LinkedIn: Have you heard?The masterclass will cover: GA4 insights in perspective. How to Edit a Custom Dimension in GA4. There are 100+ dimensions and metrics in Google Analytics 4 that spans across events, ecommerce, demographics, gaming, advertising and so on. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Metrics is a cloud-based accounting and consulting firm for corporations and. The result of the query will not be an exact replicate of any report in the GA4 user interface. These API names can be used in Report Requests to the runReport method for example. In UA, you can have only 20 custom metrics and 20 custom dimensions. Google Analytics 4 allows to have 25 user scoped, and 50 events scoped custom dimensions. While certain metrics and dimensions come pre-configured by the tool, others require. Step 2: You will see the various analysis templates. When you need to report on informatio. Drag metrics in the list to reorder the metrics in the table header. Collection, processing, and reporting behavior can be customized. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step-5: Click on ‘ Copy of Organic Search Traffic Analysis ‘: Step-6: Rename the report to [Email Traffic Analysis]A Calculated metric differs from a ‘custom metric’ in how it is configured, collected and processed in Google Analytics 4. Metrics is a cloud-based. Option 1: Set up Analytics data collection for the first time. The ‘utm_source_platform’ parameter is used to send the name of the marketing platform which sends traffic to your website when you are using a multi-platform ad network. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. In other words, it’s a custom field you can add to your GA4 data to collect additional information not captured by the default dimensions and metrics. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. GA4 Standard: GA4 360: Details: Data Collection: Data Sampling: 10 million: 1 billion: GA4 360 allows you to collect more data than its previous version with more flexibility, more custom dimensions, metrics, event parameters, etc. Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. Instead of categorizing or labeling data, custom metrics measure it. The automated migration may create tracking for less important events in GA4 while leaving out others that you rely on in UA. Step-3: Click on the three dots menu next to the custom dimension you want to edit: Step-4: Click on the ‘Edit’ option:To set up custom alerts in Google Analytics 4 for anomaly detection and to monitor changes in your site’s metrics, you can use GA4’s custom insights. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. Setting up effective segments. While Google Analytics 4 implementation via Google Tag Manager is still somewhat in beta (even if GA4 itself. In GA4, the limit of custom dimensions and metrics increased. In the Drag reports to create collection card, find the funnel report. Now all these 2147 people who visited your website have one. Google added the. Step 3: Click on “Funnel Exploration” report. By selecting the desired metrics, dimensions, date range, and the name of the BigQuery table to query, the tool automatically generates a. You should now be able to see the ‘GA Magic Reports’ add-on:Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. Navigate to your view. In Event property, enter the name of the event parameter. Import “Total users” as a metric. GA4 has 30 custom conversion events, and any event can be marked as a conversion. Another consideration to make is the number of custom dimensions and metrics you will need and if they align across your data streams. phone number, social security number, etc) to your GA4 reporting view as a value of the custom metric. While certain metrics and dimensions come pre-configured by the tool, others require. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. Sales Partner: Click Clients, then click a client name. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. IP anonymization is enabled by default in all GA4 properties. 4. Click Add metric to add a metric. In this article, we will dive into customising reportings in GA4: setting up your metrics, creating a filter, a segment, and customising your reports and dashboards to gain even deeper insights and make the. g. Step 9: Verify that custom dimensions and metrics are correctly implemented Confirm that custom dimensions and metrics are properly registered in GA4 as custom definitions and mapped to their corresponding data parameters in the tracking code. A custom dimension or metric lets you see the information you collected from an event parameter. Optionally use the field editor to hide or re-arrange the fields in your report. This parameter can be an automatically collected parameter or custom parameter. If the metric is set, you cannot delete it but only replace it. Custom dimensions and custom metrics in Universal Analytics are used to add information to collected data. Similar to UA, there are two reports in GA4 associated with Search Console: Google Organic Search Queries: This report lets you see GSC metrics by search query. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. In our case, we will select ‘Sample Website’ with the domain ‘example. Whereas you can create up to 125 event-scoped custom dimensions in a GA4 360 property. The Metadata API Method can be used to list the API names of your Property's registered Custom Definitions. By default, your new tag will track multiple elements on your site. The custom metrics are user-defined metrics in GA4. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. You should list your UA goals and decide if they should be recreated as conversions in your GA4 property. The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. There are mainly two types of custom parameters which are: Text parameters; These parameters can be registered as custom dimensions in the GA4 user interface and custom metrics in GA4 reports. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. GA4 Custom Dimensions Vs. 494 likes · 1 talking about this · 4 were here. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. Examples of default metrics include: - Average session duration - Engaged sessions -. How To Add Custom Dimensions & Metrics To GA4 Reports. Follow the steps below to edit a custom dimension: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. In the tab connected to the Tag Assistant, fill in your form again. Step 2: Navigate to the “Explore” section. Click Administration > Organizations. Select ‘New / returning’ as your dimension. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Following are the steps to add the hour parameter to the GA4 configuration. You can combine metrics and dimensions from different Google Analytics standard reports in one custom report. Step-2: Now click on ‘Audiences’. Google tag Tag Manager. In Configuration Tag, select your Google Analytics 4 Configuration tag. Universal Analytics: 10 Key Differences. Go to your GA4 property in the menu click ‘ Configure’ (1), go to ‘ Custom definitions’ (2) and click ‘ Create custom dimensions’ (3): Follow the overview table above and add one user custom dimension at the time. UA uses Custom Dimensions and Metrics to store user-level data. Next, go to “Custom definitions”. The middle part of the Monetization Overview report shows ‘total purchasers’, and ‘first time purchasers’ metrics. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. The third step is different and is described. For instance, while GA4 provides basic data about pageviews, sessions, and users, custom dimensions allow you to collect data about your users’ demographics, interests, behavior, or even. com’. GA4 automatically tracks more events and allows custom events with a flat structure, using event names and parameters instead of a hierarchical structure. If you are not sure what custom metrics are, this video is. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. To make it easier for you to understand, here are the UA metrics and their GA4 equivalents: Custom reports can be found in the Explorations page. It's up to you to specify the event and parameter name and values. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. Add a dimension of ‘ event name ’. 3. In Metric name, enter a unique name for the new metric. Increased Parameter Value Character Limit for GA4 360 Customers. It will assist you to track data that is unique to your business. To find a dimension or metric,. Google Analytics 4 surfaces a lot of the information collected from your website or app through dimensions and metrics. ”These reports will be migrated automatically. Step-5: An overlay will appear. Custom Metric – Modal Appear. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. We normally suggest either not using GA4 for real analysis or downloading its data elsewhere and doing real analysis using. Enable debug mode so you can see events in realtime and more easily troubleshoot issues; Review the custom dimension and metric limits when sending custom parameters with ecommerce eventsCustom Dimensions and Metrics. Note: we are still waiting for product-scoped custom dimensions and metrics. Click Save. Gedefinieerd op basis van een aangepaste gebruikersproperty. This gives you great flexibility and refinement in how you measure your. To find a dimension or metric,. User dimensions & metrics (GA4) How to query default and custom user dimensions and metrics from the GA4 BigQuery export, like (new) users, active users, user id, user pseudo id, user lifetime revenue and user properties key and values. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. Migrate from UA to GA4. You can't use hyphens in the name, but you can use underscores and spaces instead. Users subject to data restrictions can add those metrics, but cannot view the results (e. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. In Metric name, enter a unique name for the new metric. A big change from UA to ga4 is the shift away from sessions and pageviews. Make it easier with AgencyAnalytics on the front end with our no. Using attribution modelling effectively. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. You can't use hyphens in the name, but you can use underscores and spaces instead. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. inactive). Google Analytics 4. They are user-defined metrics that can be tailored to measure unique characteristics of an event that are specific to your business needs. Event conditions. In the row for the custom dimension or metric, click > Archive. Inflow’s CallRail GA4 Configuration Tool quickly and easily creates the Custom Dimensions, Custom Metrics, and Conversion Events you need to see your CallRail data in Google Analytics 4. Creating custom metrics in GA4 is like having your very own magic wand. GA4 is still a raw product. Custom Dimensions. Measure anything that isn't captured in GA4's default metrics and dimensions. Edit level user access is required to configure custom dimensions in GA. Click in the Tag Configuration box, and select Google Analytics: GA4 Event. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. As of today, GA4 supports only 2 scopes for custom dimensions: event scopes and user scopes. By default, your new tag will track multiple elements on your site. On top of this: there is a raw data BigQuery export available for all (even non 360) Google Analytics accounts. Make sure the. The source of data for a. And that’s it! How to Create Audiences in Google Analytics 4. Refer to this guide on setting up custom dimensions and metrics. How To Add Custom Dimensions & Metrics To GA4 Reports. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. I select page path and screen name as a dimension, then add event value as a metric, along with event count. Google Analytics 4 surfaces a lot of the information collected from your website or app through dimensions and metrics. Custom Metrics. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. 4. Whether it’s tracking the number of clicks on a particular product button or measuring the time spent on a specific page, custom metrics give you the freedom to. g. For power users of Google Analytics, custom dimensions and metrics are important data points to track membership status, page types, and other details that Google Analytics does not provide by default. Step 1: Log in to your Google Analytics 4 account. The 109 GA4 metrics are spread across ten categories to easily understand what you are trying to measure. Event conditions let you create segments based on particular details about one or more events. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. Enter a Title. This parameter can be an automatically collected parameter or custom parameter. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing. Since it is the fourth version, it is called GA4. 1. Next, create and apply our filters to single out individual Conversion goals:Step 2. How to create a new predictive audience in GA4. What if you want to create an event using parameters that don’t exist yet? More good news from the flexibility-loving people at GA4; you can create those too. In fact, it comes with so many metrics and. So, if you see a data table with 200 rows, its cardinality would be 200. Metrics. Explorations gives you access to data and analytical techniques that aren't available in reports. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. The Custom Dimensions feature in GA4 allows you to define your own dimensions and metrics based on event-scoped or user-scoped parameters. ; Part 3: Create a Custom Google Analytics Data API (GA4) Request. How to Use Custom Dimensions Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. Register every custom parameter that you want to measure as an event, user or an item-scoped dimension or metric. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. Paste this URL to the Tag Assistant, then click Connect. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. With just a few clicks, you can conjure up metrics that are specific to your eCommerce store’s needs. How Analytics attributes credit. READS. Google Analytics 4. Then, add a description of the metric you defined through 'Description'. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. Step-1: Log in to your Google Analytics 4 property and click on ‘ Reports ‘. io for free. . This is not the case with Universal Analytics. How to Build Custom Audiences in GA4. Limitations of comparisons in GA4. How to Edit a Custom Dimension in GA4. How to set up ecommerce tracking, custom events, and data import in GA4. Step 3: Setting up your calculated field. November 30, 2022. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. Metrics represent the data to measure, while dimensions help categorize and break down that data. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. You will get a screen like below with the list of your audiences. In the Property column, click Custom definitions. Custom Channel Groups are specified in an API report request by the dimension's scope and channel group ID. And this is an example of where you can see the data in the standard reports. 5K. Step 3: From the list, select the audience for which you want to edit/delete the audience trigger by clicking on the three vertical dots. A/B testing total revenue from variance_square computation. In the Custom metrics tab, click Create custom metrics. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate –. (Optional) Click +add report tab. In GA4, there are mainly 4 types of custom dimensions: 1. This is highly dependent on what you want to track: Audience Condition Scoping. Then, click Submit. Custom metrics increased to 50. , when customizing a report). Custom dimensions/metrics. . This number is important because it can tell you a lot about your user journey on your webpage. Note: Do not send personally identifiable information (e. This metric is more useful than average time on page because it is recording engagements per active user. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured by any default metric. In GA4, custom dimensions and metrics are passed to Google Analytics using the gtag. The metrics are replaced by events. This comprehensive approach will enrich your reporting and enable you. Ideally, you don’t need to select a debug device. And. Click +add dimension, and add up to six dimensions. Select the GA4 data source by clicking on the edit button. Click on the results, then select Create a blank thumbnail to open the editor. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics Tutorial. Then you add one or more queries to it. No. Or, for more beginning users, there’s the template gallery. ⋅. Creating Custom Dimensions in GA4. Next, from. [GA4] Custom dimensions and metrics; 3. Now it’s time to create a funnel report in Google Analytics 4. In Google Analytics, click Admin. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. . Creating custom reports in GA4 involves: Selecting dimensions (attributes) and. Name your calculated field. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. How To Access Custom Segments in GA4. T he future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. In UA, you must look for the built-in Event Category/Action/Label taxonomy and memorize indexes for custom metrics and dimensions. An exploration consists of 3 sections: With event-scoped custom dimensions and metrics, parameters are identified for property-wide dimensions and metrics, allowing you to create a single dimension or metric based on a parameter and report on it for as. In GA4, you can set up 50 event-scoped custom dimensions and 25 user-scoped custom dimensions per property. The type you should choose depends on the type of data you want to analyze. The custom buckets allow you to see metrics for related groups of information. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. In Event property, enter the name of the event parameter. In Universal Analytics, there are two User metrics: Total Users, and New Users.